{"id":1940,"date":"2013-03-25T14:10:23","date_gmt":"2013-03-25T14:11:41","guid":{"rendered":"http:\/\/www.cass-ro.org\/?p=1940"},"modified":"2017-11-14T21:28:43","modified_gmt":"2017-11-14T19:28:43","slug":"shocking-and-aweing-2","status":"publish","type":"post","link":"https:\/\/www.cass-ro.org\/en\/shocking-and-aweing-2\/","title":{"rendered":"SHOCKING AND AWEING"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-medium wp-image-1937\" alt=\"operation-iraqi-freedom\" src=\"http:\/\/www.cass-ro.org\/wp-content\/uploads\/2013\/03\/operation-iraqi-freedom-300x300.jpg\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.cass-ro.org\/wp-content\/uploads\/2013\/03\/operation-iraqi-freedom-150x150.jpg 150w, https:\/\/www.cass-ro.org\/wp-content\/uploads\/2013\/03\/operation-iraqi-freedom-300x300.jpg 300w, https:\/\/www.cass-ro.org\/wp-content\/uploads\/2013\/03\/operation-iraqi-freedom.jpg 320w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Ten years ago this month, the United States launched Operation Iraqi Freedom against Saddam Hussein.\u00a0 The real reason for this invasion was President George W. Bush\u2019s freedom agenda with its aim of changing the geostrategic landscape of the Middle East by imposing democracy on Iraq.\u00a0 The stated casus belli was Saddam\u2019s weapons of mass destruction that, as Bush and his National Security Advisor Condoleezza Rice warned, could lead to a \u201cmushroom shaped cloud\u201d exploding over our heads.\u00a0 But, the WMD cupboard was bare.\u00a0 Saddam fell and was later executed because of his fear of revealing the truth.<\/p>\n<p>In the run-up to the war, the U.S. commander, Army General Tommy Franks, promised a campaign of \u201cshock and awe\u201d readily seconded by the U.S. Air Force.\u00a0 Overwhelming, precise firepower would destroy the Iraqi Army and end Saddam\u2019s regime.\u00a0 As the assault began, the British Daily Telegraph featured on half of its front page, a photo of a bomb exploding in Baghdad.\u00a0 The headline above it read \u201cBaghdad Blitz.\u201d\u00a0 With the reference to Nazi bombings of London during World War II, \u201cshock and awe\u201d disappeared without trace.<\/p>\n<p>In the process, shock and awe, entirely misunderstood by the Pentagon and public, was repudiated. \u00a0Franks\u2019 version was recreating Desert Storm of the 1991 Gulf War but on steroids.\u00a0 His sound bite and the original concept of shock and awe were as different as lead is to gold.<\/p>\n<p>Shock and awe were based on convincing or coercing an adversary to do what we wanted or to stop undertaking actions that harmed us.\u00a0 The objective was to affect, influence and control the will and perception of an adversary, not merely defeat the enemy in battle.\u00a0 Nine distinct levels of shock and awe were posited from powerful positive incentives or the equivalent of winning the lottery to altering behavior of suicidal societies.<\/p>\n<p>This ninth category used the atom bombings of Japan in 1945 as the primary example for altering suicidal behavior.\u00a0 Unfortunately, many read this wrongly as advocating the use of nuclear weapons which was never meant rather than changing suicidal behavior&#8212;with direct application today.\u00a0 By the summer of 1945, Japan was surrounded, blockaded and most Japanese were starving. Firebomb raids incinerated hundreds of thousands of Japanese.\u00a0 Japan was defeated.\u00a0 But it would not surrender.<\/p>\n<p>Japanese loyalty to the Emperor God was suicidal.\u00a0 Countless numbers of Japanese soldiers died in Banzai attacks, as Kamikaze pilots or, along with civilians, by their own hand to avoid surrender.\u00a0 After the first bomb eviscerated Hiroshima, the War cabinet voted to continue fighting.\u00a0 After Nagasaki was eviscerated, the vote was deadlocked and broken only by Emperor Hirohito\u2019s intervention to end the war.<\/p>\n<p>Why did Japan surrender?\u00a0 The Japanese could endure thousands of B-29 raids destroying their cities and killing their people at the same time most were starving.\u00a0 However, no Japanese could comprehend how one bomb could destroy one city.\u00a0 In simplest of psychological terms, they were \u201cshocked and awed\u201d into surrender.<\/p>\n<p>Today, in a different context, the West faces religious and ideological fanaticism that is suicidal in nature as September 11<sup>th<\/sup> and hundreds of car and other bombings testify.\u00a0 Conventional wisdom argues, wrongly in our view, that suicidal behavior cannot neither be deterred nor prevented. So far, the strategy has been to kill or capture this enemy, not to change its behavior.\u00a0 That strategy alone cannot work.<\/p>\n<p>Focus must be placed on delegitimatizing and defaming these fanatics to destroy any and all credibility.\u00a0 Second, the grounds for deprivation and helplessness that too often force volunteers to join these ranks because no better options exist must be reduced.\u00a0 Regarding the first, U.S. politics excel at demonization.\u00a0 Secretary of State John Kerry with a Silver Star and three Purple Hearts earned in Vietnam could be \u201cswift-boated.\u201d\u00a0 Former Senator Chuck Hagel, also a decorated veteran of that war, was demeaned in his confirmation hearings.<\/p>\n<p>What aren\u2019t these same skills used to attack these religious extremists?\u00a0 Sadly, the U.S. has not developed a message to win this battle of competing ideologies or to neutralize the fanaticism that is central to these terror organizations.\u00a0 Creating a compelling campaign of public diplomacy and strategic communications and using it to discredit and destroy this message of terror are crucial first steps.<\/p>\n<p>Reducing deprivation is even harder especially in an era of budget austerity.\u00a0 However, if extremist ideologies are to be defeated, an equivalent of shock and awe that overnight transformed one society from suicidal intent to abject surrender is vital.\u00a0 Using our intellects, surely such an aim can be achieved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ten years ago this month, the United States launched Operation Iraqi Freedom against Saddam Hussein.\u00a0 The real reason for this invasion was President George W. Bush\u2019s freedom agenda with its aim of changing the geostrategic landscape of the Middle East by imposing democracy on Iraq.\u00a0 The stated casus belli was Saddam\u2019s weapons of mass destruction that, as Bush and his National Security Advisor Condoleezza Rice warned, could lead to a \u201cmushroom shaped cloud\u201d exploding over our heads.\u00a0 But, the WMD cupboard was bare.\u00a0 Saddam fell and was later executed because of his fear of revealing the truth. In the run-up to the war, the U.S. commander, Army General Tommy Franks, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1938,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,76],"tags":[],"class_list":["post-1940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-harlan-ullman-en"],"_links":{"self":[{"href":"https:\/\/www.cass-ro.org\/en\/wp-json\/wp\/v2\/posts\/1940"}],"collection":[{"href":"https:\/\/www.cass-ro.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cass-ro.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cass-ro.org\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cass-ro.org\/en\/wp-json\/wp\/v2\/comments?post=1940"}],"version-history":[{"count":1,"href":"https:\/\/www.cass-ro.org\/en\/wp-json\/wp\/v2\/posts\/1940\/revisions"}],"predecessor-version":[{"id":4601,"href":"https:\/\/www.cass-ro.org\/en\/wp-json\/wp\/v2\/posts\/1940\/revisions\/4601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cass-ro.org\/en\/wp-json\/wp\/v2\/media\/1938"}],"wp:attachment":[{"href":"https:\/\/www.cass-ro.org\/en\/wp-json\/wp\/v2\/media?parent=1940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cass-ro.org\/en\/wp-json\/wp\/v2\/categories?post=1940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cass-ro.org\/en\/wp-json\/wp\/v2\/tags?post=1940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}